MAGNA-TILES

Child playing with colorful magnetic building blocks on the floor with sunlight streaming through a window.

Dream big, stack higher, and keep building on.

ROLE

Lead strategist for social and creator partnerships

Collaborated on competitor research during the insight phase

Content and celebrity strategy support for the brand’s final selected pathway and first-ever campaign, “Build On”

SKILLS

Channel strategy, including social, celebrity and creator

Campaign ideation

Brand Narrative

Competitor Insights

“Build On” Campaign

THE CHALLENGE

To establish MAGNA-TILES® as the top-tier, original, magnetic construction brand for families.

MAGNA-TILES® - The original Magnetic Construction Brand.

KEY INSIGHT

Meaningful play unlocks deeper connections.

We are creating worlds with limitless bounds--worlds that go on, and on, and on .

Social & Creator Strategy

THE CHALLENGE

Every social share needed to fulfill 3 “Build On” campaign pillars:

Promote Meaningful Play, Connect with Community, and Build a Boundless Future.

@magnatiles

THE APPROACH

Parent creators will inspire everyday play, while creative “mega-makers” will showcase the limitless possibilities of building with MAGNA-TILES®, including a Guinness World Record-breaking tower.

@magnatiles

@magnatiles x Dashel Prywes set Guinness World Record for the tallest MAGNA-TILES® build.

Two children sitting on stairs, one wearing sunglasses and the other a yellow hat and jacket, with Magna-Tiles' campaign words "build on friendship" in colorful blocks.
Magna-Tiles Instagram profile showing posts with creative builds using magnetic tiles, including holiday-themed designs, educational content, and building challenges.

MAGNA-TILES® - Build On Launch Grid

Social Content

Awards & Recognitions

Child playing with Magna-Tiles and toy car on a white table against a starry background.

"Commercial of the Year for “Build On” Brand Campaign
Pulse of Play Awards

2024

See more work.

Child in a jungle-themed setting wearing a safari hat, holding a blue Toniebox audio player with a small dinosaur figure on top, surrounded by lush green plants and large yellow flowers.

TONIES®

Person smiling and holding a pack of Sootheez Throat Soothing Drops against a pink background.

EEZ COMPANY

Smiling woman holding a package of Flanagan Farm Organic Kraut and eating sauerkraut with a fork against a teal background.

FLANAGAN FARM KRAUT

A man and a woman smiling at each other in front of a yellow curtain, with baby products like diapers, wipes, vitamins, lotions, and shampoo from the brand Hello Bello displayed on a table.

HELLO BELLO