Hello Bello

For people raising people.

ROLE

Contributing strategist for social, influencer, and brand campaign from 2020–2022

Community manager from 2019–2020

Managed and executed “camp counselor” creator content scheduling and celebrity engagement strategy

Amassed over 144.7K combined views for “Camp Hello Bello Blowout” live finale event on YouTube

SKILLS

Ongoing channel and go-to-market strategy support, including social, celebrity, and brand from 2019–2023

Campaign Ideation

Community Management

Competitor Insights

Copywriting

Photography and Art Direction

Social Content Design & Video Editing

Camp Hello Bello

THE CHALLENGE

With Camp Hello Bello, our goal was to support parents tackling the challenges of 24/7 parenting from home.

We created a virtual “camp” experience that brought parents together in a fun, supportive way—keeping Hello Bello’s promise to be there for families through every messy, joyful moment of parenthood.

Storytime with Hello Bello co-founder and parent, Kristen Bell

THE APPROACH

Because the kids are at home, all day, Camp Hello Bello is coming in to help fill the hours with some extra creativity.

We’re here to be a part of your village.

Awards & Recognitions

Actors, parents, and Hello Bello co-founders, Kristen Bell and Dax Shepard, sitting on a couch surrounded by colorful pillows and a plush toy sloth. Overlay text includes "camp Hello Bello" with icons for "Arts & Crafts" and "Story Time."

A digital interface displaying session highlights from a camp program. Three main highlights are featured: an April 1st story time with a person reading a book, an April 1st singalong with another person, and an April 3rd kid's workout session with an adult and child. A sidebar shows options like Schedule, Session Highlights, Camp Counselors, and Activities. Various thematic icons such as "End of Camp Blowout" and "Makeup Tips" are seen in the background.

Reached ~$200MM L52 Weeks Total MULO + DTC

2019–2021

Finalist for Multi-Platform Campaign
The Shorty Awards

2021

Gold, Best strategic or creative development of a new brand
Transform Awards North America

2020

“Kristen Bell and Dax Shepard launched a virtual camp for kids. Now they are hiring camp counselors. - CNN

2020

Social Content Creation

See more work.

Child in a jungle-themed setting wearing a safari hat, holding a blue Toniebox audio player with a small dinosaur figure on top, surrounded by lush green plants and large yellow flowers.