EEZ Company

Person holding a pack of Sootheez throat soothing drops against a pink background.

Feeling better made EEZy.

ROLE

Lead social and creator strategist for EEZ Co.'s rebrand and Sootheez adult product launch in 2024

Supporting strategist on brand campaign playbook

Owned and managed creator sourcing and execution

SKILLS

Channel Strategy, including organic/paid social, email and creator

Outreach for launch partnerships

Campaign briefing and messaging for creator launch content

Creative Direction for social and creator launch content

Creator Content

THE CHALLENGE

With a rebrand from Momeez Choice to EEZ Co. and the launch of Sootheez for adults, our goal was to engage existing customers via owned channels while introducing new audiences to the brand through in-store, creator partnerships, and paid media—just in time for cold and flu season.

Red lollipop with cartoon eyes and mouth on a white stick.

THE APPROACH

The rebrand campaign is a reminder of our 'why' :

We exist to support adults and their families at every stage.

Assorted colorful boxes of EEZ Company Sootheez Throat Soothing Drops in flavors like Cherry Lemonade, Watermelon Mint, and Strawberry Lemonade on a purple tile surface with a jar of honey.

@kellyu

@joycehasa

@emmamcmorran

Social Content Creation

Lolleez Parent Testimonials
Bring on the "bad jokes."
While our packaging may have changed, the ingredients remain the same high-quality formulas you know and trust. 🍯
Sweet treats for those not-so-sweet sick days.
Drops for when the whole family, well... drops.