Jinx
Real Dog Food to Feed Real Life
ROLE
Lead strategist for social and influencer campaigns
Owned influencer management and execution
Launched Jinx's Good (Dog) Life brand awareness campaign earning 2M reach and over 3.7M views across Instagram and TikTok
SKILLS
Sourcing, vetting, and outreach for potential partnerships
Creative Direction
Campaign briefing and messaging for influencer content
Video content ideation, curation and scheduling
TikTok SparkAd Copywriting
Good Dog Life
THE CHALLENGE
Increase awareness of the Chris Evans Dog Dream box launch during National Pet Month.
Drive customers in-store to Walmart.
Partner with ridiculously engaging dog parents who exemplify the “Good (Dog) Life” for their pups.
@girlandadoodle (4.1M+ views)
TikTok Ad Content
THE CHALLENGE
Using competitor insights and current trends, we crafted a content strategy that focused on a realistic and joyful portrayal of parents giving their pups deliciously healthy kibble. I was responsible for crafting ad copy for high-production ads as well as providing creative direction for influencer SparkAd content.
TIKTOK AD COPY
TikTok Caption: Jinx meals are backed by science & bring pups all-natural ingredients (with none of the fake stuff.) #ThinkJinx
TIKTOK AD COPY
TikTok Caption: #GorgeousGorgeousGirls only nourish their bellies with delicious superfood-powered Jinx. #ThinkJinx
