BETR Remedies

Same relief, BETR mission.

ROLE

Led the full social strategy, content planning, publishing, and creator management for BETR Remedies across Meta and TikTok, as well as production of monthly custom assets.

Sourced, negotiated, and managed all influencer partnerships to support brand relaunch and seasonal campaigns, resulting in over 14.6M+ reach and 112K+ engagements.

Allocated and managed boosting budgets to amplify in-feed content, drive profile visits, and leverage top-performing influencer content across Instagram and TikTok.

Delivered monthly trend reports and quarterly insights, achieving a 35% higher conversion rate through strategic UGC and paid content boosting.

SKILLS

Ongoing channel and go-to-market strategy support, including social, celebrity, and brand from 2021–2022.

Creative Direction for social content design & video editing

Community Management

Competitor Insights

Copywriting

“Do Good, Feel BETR” Relaunch Campaign

THE CHALLENGE

Relaunch BETR Remedies as a next-generation wellness brand that doesn’t just sell products — it funds health equity.

We needed to reset the brand’s positioning with purpose and build a social presence that felt human, hopeful, and real.

Co-founder and advocate, Ellen Pompeo ,voices BETR Remedies’ mission: Reimagining OTC healthcare while giving underserved communities better access.

The healthcare system is broken, but not hopeless. We’re making it BETR one box, one month, and one life at a time.

KEY INSIGHT

Creator Strategy

THE APPROACH

We crafted a storytelling-first strategy, drawing on inspiration from musicians, comedians, and thought leaders. Our strategy was to simply let creators share the BETR mission in their unique, channel specific way.

We focused on making the mission the heart of every touchpoint, from Ellen Pompeo’s reintroduction of BETR to punchy creator-led content that could travel across Instagram and TikTok. Instead of a traditional brand push, we prioritized connection, advocacy, and shareability.

The Result: 1.6M+ organic video views, 112K+ engagements, and a 14.6M reach across Instagram and TikTok, proving that empowering creators to lead with their voice drives deeper resonance, trust and brand love.

@nicholas_flannery (+3.4K saves!)

@mizzk.o (519K+ reach & 1.1M TikTok impressions!)

@therealrahulrai

@estefisaavy

@wolvesofglendale

@maalvikabhat (Ellen loved her post!)

Social Rebrand

THE APPROACH

To support BETR Remedies’ rebrand, I led a full social content revamp rooted in mission-driven storytelling, cultural relevance, and entertainment-first formats.

We refreshed the brand identity, prioritized video, carousels, and motion creative, and leaned into humor, relatability, and Ellen Pompeo’s endorsement.

The Result: Generated 5.2M+ impressions and 2.2M+ video views across organic social (+1,004% increase in impressions, +465% Y0Y,) saw 38% follower growth, and boosted organic engagement by 377%, with a feed full of quirky, unexpected content that cut through the noise and inspired real action.